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Nikoletta Gjoni, Founder

I created Great Minds Copywrite & Design so that I could help tell your story.


Yes, yours!


Small business owners. Fellow creatives. Numbers and strategy people who still can't nail their business' narrative or brand. Stories aren't just for libraries and bookstores. The art of storytelling in business is the key to making lasting connections with audiences and potential clients. It's what engages people with your brand, your product, and your services.

As a marketing and communications professional with a decade's worth of experience, and an award-nominated fiction and creative nonfiction writer, I know a little bit about what it takes to hook an audience.


I've worked on everything from radio scripts to ad designs; content development to website refreshes. I've developed my skills in newsrooms, small nonprofit organizations, the mom-and-pop store, and yes, even early childhood education. I especially love working with and supporting those for whom English is not their first language and need a polished, curated touch to their business' content.

Consider Great Minds an extension of your team to see through those last-minute ideas or those always exciting light bulb moments.

Great minds think alike. I'm so glad you found us.

What People Are Saying About Working with Great Minds Copywrite & Design

I tried to design a website on my own, with completely unsatisfactory results. Knowing I needed help from someone who had done this kind of thing before, I turned to Nikoletta. She took some vague descriptions and a few examples of things I liked on other sites, and produced exactly what I had envisioned. She was professional, easy to work with, and efficient. I would absolutely recommend her to anyone who needs help designing their website.

                                                                                                                                                                   Richard, Writer

Great Minds Copywrite & Design brought my business to life. From logo design to web copy, layout, and everything in between, they brought expertise and professionalism to my business' website.

                                                                                                                                                 Zana, Home: Made

As the Director of Marketing for the Economic Alliance of Greater Baltimore, Nikoletta lead story and content development for the Baltimore region. As the chief creator and architect, she crafted the messaging for the economic position of Baltimore through an ad campaign, a website rewrite, the launch of a video series, and a robust radio program that featured executives, government officials, and community activists. Her ability to understand complex topics and distill them to discernible message points was a key characteristic. She doesn’t need to be the “industry expert” to develop the storyline and messaging. She will research, ask questions, and conduct due diligence before the project plan is even set. I’ve yet, in my own career, to work with someone as adaptable as she. She is an expert idea generator, writer, and content editor and one I would hire and work with again.                                                                                                                                                                     Shannon, EAGB

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